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  • Writer's pictureHarry N. Stout

320- Why Buy Annuities? Annuity Awareness Month

June 1 marks the beginning of Annuity Awareness Month. Research has shown that consumers don’t fully understand how annuities can help them secure their financial futures. I have spent over 20 years of my business career involved in all aspects of the annuity industry. With all the economic uncertainty and market volatility we are experiencing today, annuities may present a financial tool you can use to address key challenges in your financial plan.

This is a great time to take two hours of your time to better understand annuity products. As I wrote in my book, Today’s Annuity Products – A Tool to Create Protected Lifetime Income, annuities can be a tool you can use in a retirement planning strategy. Current retirees and those planning for retirement are facing substantial challenges like finding guaranteed lifetime income. With a continuing increase in lifespans, the time spent in retirement can be lengthy. This is having a guaranteed source of lifetime income is essential to ensuring you have the cash you need to live a long life.

Here are 7 key reasons annuity products should be explored as a tool in your planning:

1 - Lengthening Lifespans

There are 10,000 people per day turning age 65 and 16.5% of the U.S. population is now age 65 or older. By 2030, all Baby Boomers will be at least 65 years of age. At the same time lifespans for Americans of each population cohort are lengthening. The financial challenge to you is how to generate enough income to pay your living expenses for all these years of life.

2 - Desire to Protect Equity Market Gains

Individuals who have done well in the equity markets are looking for ways to protect the gains they have generated. Moving the money from pure equity products into most types of annuities protects their principal, including the gains.

3 - Tax Deferral

One of the intrinsic values of annuity products is the tax-deferred build-up of accumulated interest and product gains. With income tax rates likely to increase at the federal, state, and local level tax-deferral is a very valuable characteristic of annuity products.

4 - Risk Management

Annuities are an insurance product, and this is becoming better understood. Whether to protect principal, create guaranteed income streams or to take advantage of the new generation of supplemental long-term care and death benefits these products provide needed insurance coverage.

5 - The Scarcity of Sources of Protected Lifetime Income

Individuals cannot find sources of protected lifetime income that annuities can provide. The number of individuals with defined benefit pensions continues to decline. With interest rates on long-duration fixed income investments at such low levels, annuities have become a more attractive tool to use in financial planning.

6 - Leveraging Product Efficiencies

When purchasing an annuity product, the buyer is receiving the professional asset management capabilities of the issuing life insurer along with asset/liability management expertise, actuarial knowledge and mortality credits from the insurers having large books of business. Annuities also come with the protections of state-based operational and solvency regulation. These are capabilities most all buyers do not understand annuities provide.

7 – Recent Product Innovation

Life insurers have brought new product structures to market (e.g., buffered or registered indexed linked annuities), new indexing strategies and new innovative features such as long-term care benefits and the ability to pay for advice from the annuity product without triggering current income taxation.

Resources for Objective Information

To look more into annuity products, here are three organizations that provide valuable consumer information:


Annuities have strong intrinsic values. Tax deferral, flexible income options, limited liquidity, accumulation provisions and payout guarantees are at the top of the list. As a result of this period of volatile equity markets, individuals are turning over rocks to find sources of protected income.

All along, annuity products have been there, available to consumers. Now looks to be the time for them to get their time to be considered. They are a valuable tool you can use to improve your lifetime financial security.


Looking to learn more about the different types of annuities and get answers to your key questions? The FinancialVerse: Today’s Annuity Products - A Tool to Create Protected Lifetime Income explores the many benefits of annuities and how they can be a valuable addition to your financial plan.

Harry discusses this topic and much more on The FinancialVerse, available wherever you get your podcasts. Learn how to improve the quality of your financial life, reduce sources of money stress, and make the most of each stage of your financial journey.

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